EcoChoice branded fruit represent the value brand. Fruit packed under this brand allow for more blemishes on the peel of the fruit, but does not compromise eating quality or shelf life. The fruit eating quality is exactly identical to that of UniChoice branded fruit.

Fruit packed in this brand represent:

1. Good value for money fruit.
2. Fruit that are Global Gap and SIZA certified.
3. Fruit adhering to the unique aesthetic requirements of the target market and client it was grown and packed for.
4. Fruit with exceptional shelf life and taste in line with the target market and client expectations.