Welcome to Unichoice Produce Direct
What can we offer you?
- Farm fresh premium quality produce
- Variety and choice year-round
- World-class service, packaging and distribution (executed by Freshchain)
- A customer-centred approach
- A trusted brand with a social conscience.
- New and exciting fruit varieties development
About our Brand
UniChoice is a grower-based business understanding the complexity and risk associated with fruit production. The needs of our customers form the core of our business. Effectively matching production and packing with these needs, is what sets UniChoice apart.
UniChoice is based in the town of Paarl, close to Cape Town, with carefully selected producer farms across South Africa. Produce from these farms combine to offer a basket of high quality fruit varieties favoured in the export market.
UniChoice associated farms apply scientific and technologically advanced methods and procedures, to ensure adherence to the most stringent consumer requirements.
Technologically advanced packaging methods and logistics, the latter executed by our distribution partners Freshchain (Pty) Ltd., ensure that fresh produce reach end-use customers in optimum condition, in both the local and export markets.
UniChoice controls the supply chain from seed to orchard, through harvesting and packaging, until fruit is delivered to the client. This results in consistent quality and continuity of supply – we truly bring orchard and vineyard to the consumer.
Our commitment to link producer to consumer through this holistic approach is your guarantee – CHOICE, QUALITY and CONSISTENCY through cultivating a fresh approach.
UniChoice is committed to contributions to, and support of various social welfare organisations in South Africa as well as upliftment programmes outside of South Africa. This social conscience is a cornerstone and one of the reasons why the company was established – to make a significant difference in the lives of people.
UniChoice is involved in multiple projects in our shareholders’ farm communities. Projects include sponsorships of various sporting events, all with the goal of promoting social welfare and upliftment of communities. UniChoice is also more directly involved in financial support of poor families, support programmes for amongst others abandoned babies homes, foster care and elderly homes.
About Fruit
UniChoice supplying farms, who also hold shares in the company, have been chosen for their pedigree of quality produce. This includes good cultivar spread, climatic conditions ideal for the fruit types and cultivars planted, and most importantly, the farm owners’ commitment to our industry and customer focus.
UniChoice is proud to be associated with these farms and their owners. We take ownership of the fruit and marketing of each individual variety in market segments and to clients where it will be most appreciated. This way we can ensure maximum return to our suppliers with minimum risk.
Brands & Packaging
EcoChoice
EcoChoice branded fruit represent the value brand. Fruit packed under this brand allow for more blemishes on the peel of the fruit, but does not compromise eating quality or shelf life. The fruit eating quality is exactly identical to that of UniChoice branded fruit.
Fruit packed in this brand represent:
- Good value for money fruit.
- Fruit that are Global Gap and SIZA certified.
- Fruit adhering to the unique aesthetic requirements of the target market and client it was grown and packed for.
- Fruit with exceptional shelf life and taste in line with the target market and client expectations.
Unichoice Blue
UniChoice Blue branded fruit represents category 1 grade fruit, with a slightly higher tolerance for aesthetic quality compared to the premium packed UniChoice Green branded fruit. The brand is an internationally registered trademark belonging to UniChoice Produce Direct (Pty) Ltd. Fruit packed in this brand adhere to RSA export standards for category 1 fruit as applied by the statutory export control board of South Africa, namely PPECB (Perishable Products Export Control Board).
- Fruit are Global Gap and SIZA certified, thus perfectly safe for human consumption.
- Fruit adhering to the unique aesthetic requirements of the target market and client it was grown and packed for.
- Fruit with exceptional shelf life and taste in line with the target market and client expectations.
Golden Eagle
The Golden Eagle brand is our alternative premium quality brand representing the best category 1 fruit packed, marketed and exported from our company. The brand is an internationally registered trademark owned by UniChoice Produce Direct (Pty) Ltd.
Unichoice Green
The UniChoice Green brand is the premium quality brand representing the best category 1 fruit packed, marketed and exported from our company. The brand is an internationally registered trademark owned by UniChoice Produce Direct (Pty) Ltd.
